Elena Veniaminovna Zinchenko
«Yadjur-VEDA» LLC CEO

zinchenko elena

In 1977 graduated the Faculty of Biology, at the Moscow State University after which she was invited to the biggest at the time of the Scientific Research Institute of Applied Microbiology in Obolensk.

After working there for 20 years and having accumulated the necessary research material, brilliantly defended her thesis and then a doctorate. In the mid-90s left the institute and took an active part in the development of scientific and industrial laboratory of «VEDA».

To date E.V. Zinchenko created 138  scientific publications and 3 patents for manufacture in the field of veterinary medicine.

E.V.  Zinchenko was a pioneer in construction of complex probiotic preparations for the treatment of animals. In 2000, together with A.N. Panin, academician of Russian Academy of Agricultural Sciences, she published a monograph "Immuno-biotiks in veterinary practice," and in 2002 co-authored with A. Liping and A.V. Sanin the release of two reference books on traditional and non-traditional methods of treatment of cats and dogs. Elena Veniaminovna guided the production of 20 more types of medicinal and zoohygenic products. 

We all come from childhood

My childhood was the smell of grass and trees, a big yard and a sense of happiness. Those who surround you become your friends: classmates, neighbors and the pets you see every day. I remember the neighbors piglets squeezing their snouts through the fence holes to salute me passing by. I even remember when they all became my friends. The day I left them I was feeling despair and helplessness.  The owner of the piggies, my neighbor, told me that they have fallen sick and died. And that is when I decided to become a scientist and find the treatment that can keep our beloved pets and animals safe from any decease.

Today I am a biologist and I know that a lot of hard work, vast knowledge and determination is needed to produce medicine. Through the years I have experienced many sensations, sleepless nights, scientific articles, and work. Every day is devoted to finding the best and safest solutions to the problems of animals health. Not to say that is the topic of my doctoral dissertation. But the main result of my research - the company VEDA, which manufactures products to improve the quality of life of animals.

Of course I couldn't have done it alone – a team of outstanding professionals helped me. We all put a lot of energy and thought in our products. We use only natural raw materials and the most advanced technology of processing, and the safety of our products is on first place for us. This way we create products for optimal care and a balanced diet. I am proud that these products are known under the brand name «VEDA» which translates to «wisdom» and that each day we help someone make another step to a healthy life.

«BOSS» magazine interview E.V. Zinchenko

Vladimir Borisovich Zinchenko
«VEDA» CEO

zinchenko vladimir

Born on the 31st of October 1955 in Ermolino of Borovskiy Region in the Kalujaskaya Oblast. In 1978 graduated Moscow's Institute of Chemical Engineering with a major in “mechanical engineer in chemical industries."

From 1978 to 1996 he worked in the Institute of Applied Microbiology in the village Obolensk of Moscow's region, starting as a technician and further developed to senior researcher.

Since the establishment of LLC «VEDA» in 1997 and up until now he is the director of the company. PhD in Technical Sciences.

Honorary Academician of the International Academy of Social Sciences. Honored Worker of Science and Technology, Moscow Region.


Hobbies: traveling, fishing, hunting, billiard.

«VEDA» formed as a company at the early rise of the pet-market which happened just after the crisis period of the 90's. Partnering with “Mikro-Plus” and with the support of Gamal's Research Institute and a Finnish biotechnological corporation we developed our first product Fosprenik. Thus «VEDA» was to set the standards of development of high quality pharmaceutical treatments to be provided in Russia and abroad. Aiming for setting up the highest possible quality and using all of the technological and marketing resources «VEDA» successfully showed itself as a company capable of providing European quality.

We opted for the ecological niche and started research work in the direction of herbal medicine for animals. At the time the direction was at the young stage of development that required a conceptual approach to all stages of testing. Including the question on how to determine the status of Phyto-products and the development of the conceptual apparatus in this area.

Now I can definitely say that the company's choice of direction was and is the only correct one. It is the production of innovative products of decent quality, having global competitiveness that is the only way to survive in the modern world of the pet-market.

Gradually people wean from a purely consumer attitude towards animals, treating them as a toy, and start treating them like family members, strongly caring for their health and comfort. This generates the correct paradigm of pet keeping, determines the demand for new products for animals and gives the impulse for the further development of «VEDA». Many of our products were exactly the response to market needs.

We at «VEDA» see all of our developing and existing products through the lens of a helper not a harmer. That goes the same with the qualities of the products which we are aimed to deliver which provide expected assistance, are safe – we produce only harmless products, affordability – available for each customer everywhere and ecological – eco-freindly and green production. I think this is why the "Veda" brand products are so popular. And recently it became clear that our probiotic and phytoproducts are counterfeited by unscrupulous businessmen, and the quality of the fakes is far from original. Now that is just another quiz for «VEDA» to solve by paying extra attention to the protection of our products, and therefore protecting the deserved reputation of a conscientious producer.